1084 Budapest, Déri Miksa Utca 6 II/6 Hungary
Image link

Mike Wallace

Mike Wallace has over 25 years of experience in the health, wellness, and medical tourism sectors, focusing on thermal spas and hot springs. Additionally, he is an artist known for his oil paintings, which often portray urban scenes in Budapest and landscapes across Hungary.

About Get in touch
Image link


International Speaker & Lecturer, Hot Spring Medical Spa & Wellness Expert, Artist

Mike Wallace has worked in the health, wellness and medical tourism industries for over 25 years specializing in hot spring/thermal medical spas. A well known industry expert and international speaker & lecturer he also provides selective consultancy advice on thermal/hot spring and medical spas. Over the years Mike has contributed articles published in various spa and health publications and research papers and has co-written two books on health and wellness and spa management. Michael is also an artist, with oil paintings depicting city life in Budapest and Hungarian landscapes.

Public Speaking and Lecturing

An international public speaker, Mike presents regularly at key spa & wellness, and medical tourism events. He is a lecturer at the Budapest Metropolitan University Budapest and the International Wellness Institute where he teaches Spa & Health Destination Management, Project Management, Experience Design, Business Communication, Service Design, and Academic Writing.

Public Speaking and Lecturing


Mike has co-authored 'Wellness and Egészség' (Wellness and Health) with Dr. Szilvia Boros (Springmed 2016) and ‘The Essential Spa Manager’s Guide’ (Goodfellows 2020) and ‘An analysis of key issues in spa management viewpoints from international industry professionals’ (Taylor Francis Online) with Dr Melanie Smith. He also contributes occasional articles for Spa Business Magazines.



Recent Presentations

May 2023 – UNWTO 68th Meeting
(Post-pandemic well-being and medical tourism new customer expectations workshop)

March 2022 – Spa Education Academy http://www.spaeducationacademy.com/
(Wellness in a post pandemic world)

March 2022 – Serbian Wellness Cluster
(Wellness and mental wellness)

March 2021 – European Spa Association – ITB Conference
(Opportunities for Health Spa Resorts post Covid) https://www.europeanspas.eu/en/news-events/news/itbnow-2021

March 2021 World Spa & Wellness – Conversation on Wellness
(Treatment for post cancer patients in Thermal spas)

November 2019 Hungarian Spa Association Conference – Zalakaros, Hungary.
(The importance of being unique in Thermal Tourism) (Egyediség a cél a termálturizmusban) https://turizmus.com/desztinaciok/az-egyediseg-a-cel-a-termalturizmusban-is-1167497

November 2019 Spa & Wellness International Conference – Baku, Azerbaijan.
(Creating a unique spa from conception to startup) & (KPI’s for spas)

October 2019 – Serbia Wellness Cluster – Novhotel, Belgrade, Serbia
(Creating a unique spa product) & a workshop for spa managers and operators on “how to build a successful career in the spa industry”

September 2019 – Baia Herkulane Conference – Hotel Afrodite, Romania
(What makes a successful thermal destination)

May 2019 – Hotel & Spa Forum – Paris, France. https://www.forumhotspa.com/en/
(What makes a successful thermal spa)

May 2019 – Western China International Fair for Investment and Trade – Chongqing, China.
(Thermal Tourism in Hungary)

I was also extremely honoured to be a part of the ceremony for the founding of the statue of ‘Petőfi Sándor’ (Hungary’s most famous poet) in one of city’s most beautiful scenic parks. The commemoration was attended by top dignitaries from the city of Chongqing, Mr István Jakab, deputy speaker of the Hungarian Parliament and the Chongqing Hungarian consulate.

April 2019 – European Spa Association Annual Conference – Terme Tuhelj Croatia
(What makes a successful thermal destination)

February 2019 – Health and Spa Conference – Beregszáz Ukraine. Hungarian Beregszáz Consul and CEED
(Health Tourism in Hungary) on behalf of the Hungarian Tourism Agency